Blog Category: Email Marketing Help
Which is best, HTML or plain text?
The question is one of different opinion, the basics are that plain text emails are more likely to reach inboxes as HTML rate higher by SPAM filters but a good looking HTML creative can convert more, so you have to weigh up deliverability versus design, you can argue both sides, what’s the point of sending out a great looking [...]
READ FULL ARTICLEemailreg.org
Who are emailreg.org and what do they do? Quoted from their website “EmailReg.org provides a whitelist of legitimate email servers with their domains to reduce the chance of false positives while spam filtering” I have registered a number of domains with them and have found our mailings have had better deliverability, not massive amounts but it [...]
READ FULL ARTICLEEmails not reaching Hotmail users?
Hotmail users are some of the most difficult subscribers to get emails through to, Hotmail use agressive spam filtering that doesn’t just move your email in the users spam bin, they actually stop/delete a percentage of emails server side so your email may never even reach the users account …. Due to this some websites [...]
READ FULL ARTICLEAvoiding the Spam Filters and Other Email Marketing Tips
Email marketing as many of us know, can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct sales, but also our credibility and referrals. One of the major benefits of email marketing is that email is free, but obviously this is the [...]
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