Social media has received a lot of attention in the online marketing world this year – and now the latest news is that online search is also going to change: Search engines will now include and consider social media content in their rankings.
What does this mean for your business or organisation?
If you’re not doing so already, it’s time to build up your social media presence – and why not incorporate your social media and email marketing efforts? It’s what we refer to as smart communications – and it’s why we’ve created the social share tool.
What is social share?
Social share enables you to publish your newsletter straight to your Twitter account where it will appear as your status with a link to your full newsletter. The update will appear automatically on your profile and in your followers’ home page updates, without you having to log in and post the tweet manually.
What are the benefits?
Social media acts as word of mouth in the online environment, thus social posts boosts your brand’s online presence. Publishing your newsletter socially exposes you to a new, wider audience and can gain more subscribers, especially as you’re engaging with this potential market on a more personal level. All this increased online and social exposure is an ideal way of boosting sales!
Feature: Social share and GMtiny
When publishing your newsletter to your Twitter profile, it will display as a tweet containing the title of your newsletter and the link to the full newsletter. As Twitter imposes a limit of 140 characters per post, we’ve also eliminated long, clumsy links with our new URL abbreviator, GMtiny. GMtiny will automatically shorten the link to your newsletter for your Twitter social share posts.
Social widget reports
We’ve expanded our reporting tools! Now you can keep track of how many subscribers shared your newsletter by clicking on the social widgets in your footer. See who shared your content and which network they shared it through.
